Commerce Analytics Review
A focused review of how your commerce metrics tell the customer story — and where the picture is incomplete.
Bangkok · since 2019
Insightlatticepoint
Customer journey visualization for digital commerce teams who need a shared picture of how shoppers move — and where paths stall.
Flagship work
Customer Journey Mapping Engagement
Over three to five weeks we interview your commerce roles, walk the live paths, and deliver annotated maps plus visualization boards your leadership can actually stand in front of.
For digital commerce leads, merchandising managers, and CX owners across Thailand who need friction named in plain language — not another unused report folder.
Related work
Other ways we help commerce teams
Reviews, commissioned boards, and workshops that sit alongside a full mapping engagement.
Journey Visualization Boards
Commissioned visual boards that make customer paths clear for executives, partners, and store teams.
Path-Reading Workshop
A half-day workshop that teaches commerce teams how to read journey maps and spot actionable friction together.
From recent work
What clients notice
The mapping sessions forced us to admit our app and website were telling different stories at payment. We still argue about priorities, but at least we argue from the same drawing.Naree S. · Head of Digital Commerce, Bangkok fashion retailer
I expected a thicker slide deck. What we received was a shorter memo that named three metric gaps we had been politely ignoring. Useful, if a little uncomfortable.Prasit K. · CX lead, regional marketplace seller
How engagements unfold
From channel inventory to shared readout
Every mapping engagement follows a clear sequence so commerce teams know what happens each week — interviews, path walks, drafts, and boards.
- Scope and channel inventory
- Stakeholder interviews and path observation
- Map drafting and friction tagging
- Visualization boards and readout