Flagship engagement
Customer Journey Mapping Engagement
A structured engagement that charts how shoppers move from discovery to purchase and support across your commerce channels.
For: Digital commerce leads, merchandising managers, and CX owners who need a shared picture of how customers actually move through storefronts, apps, and support.
Result: A documented journey map with friction points, channel handoffs, and prioritized visualization boards ready for stakeholder review.
Duration: 3–5 weeks
Location: Bangkok studio or client offices across Thailand
Pricing: Fixed project fee from THB 85,000
Request a scoping conversation so we can confirm channels and timeline.
Included
- Discovery interviews with up to eight internal roles
- Path walkthroughs across web, app, and post-purchase touchpoints
- Annotated journey map and supporting visualization boards
- Priority brief for the next two improvement cycles
- Two facilitated readout sessions
Not included
- Ongoing media buying or campaign management
- Custom software development or storefront rebuilds
- Long-term analytics tooling licenses
How we deliver
Led by Insightlatticepoint facilitators with commerce analytics support from our Bangkok studio.
- Scope and channel inventory
- Stakeholder interviews and path observation
- Map drafting and friction tagging
- Visualization boards and readout
Preparation
Share current storefront URLs, recent order-volume notes, and access for observation accounts where available.
Constraints
Best suited for teams with at least one live commerce channel in Thailand or serving Thai shoppers.